Short Bio: Shrot Katewa is a dynamic and accomplished social entrepreneur, presentation design expert, and digital content creator. He is the founder and CEO of a successful presentation design agency, as well as the owner of multiple online content sites.
With a passion for empowering individuals and organizations to effectively communicate their message, Shrot has dedicated his career to helping others achieve success through effective presentation design and strategic digital content creation.
He is a thought leader in the industry and continues to push the boundaries of what is possible in every industry that he’s worked in. Shrot has been a TEDx speaker, and his work in the social entrepreneurship space has been shared in several publications around the world including YourStory, Knowledge@Wharton, Indian Express, Economic Times, and Deccan Herald, among others.
In his spare time, he is a devoted husband and father who values spending quality time with his wife and two children, traveling the world and exploring new cultures, and finding balance and inner peace through meditation.
He is also an avid sports enthusiast, who loves to stay active and push himself to be the best he can be.
Here’s a little background from Shrot on how the site was created…
In 2012, I was giving a presentation to my investors and board members about how we can radically expand the social enterprise into multiple locations and impact the lives of many other rural women in India.
I remember being dejected at the end of the presentation as the ideas that I had presented didn’t come across as impressive. I was asked to come back with a plan in two months. As I spent time introspecting what had gone wrong, I realized that not only was the plan not communicated more effectively, but even the way it was aesthetically represented on the presentation didn’t really look professional.
After all, I hadn’t really spent a lot of time making my presentation look visually appealing. Who can blame the investors? If I can’t even put enough time and effort in making a dang presentation, who’s to say I would have put enough effort in making the plan rock solid!
I went through the plan once again and noticed that it was already pretty good more or less. I did make a few changes and plugged a couple of gaps. After that, I spent a lot of time working on the presentation – making it more visually appealing, working on the messaging of each slide, reducing the text on each slide, making it more readable and digestible, and worked on a story arc that made all the slides part of a cohesive presentation!
The result? The presentation was liked by all and the plan was accepted and approved!
What’s crazy is that the overall plan mostly remained the same! What changed was the presentation design, and the delivery.
Since that day, I have repeatedly observed that when a presentation looks visually appealing and binds all the slides together into one cohesive story, it has a significantly higher impact on the audience than a presentation that has just average looks.
As years have gone by, I’ve spent a lot of time working and honing my presentation skills.
In my observation, I’ve seen that the key reasons why people are unable to make good presentations is their lack of awareness or knowledge (or both in some cases)! I have seen that people either don’t realize that they need help with their presentation or they simply don’t know what to do to fix it or make it better!
In 2017, I started a design agency that specializes in presentation design. I’ve been blessed to have worked with all kinds of organizations, big and small. I’ve served global brands and local startups, large multinational corporations making loads of money and even NGOs (that are usually have to ask for money)!
While the design agency addressed the problem of awareness for my clients by transforming their presentations and showing them what could be done, once the presentation was sent to the clients, they would often struggle with editing it or making changes to it in the future!
As a result, people would often reach back to me asking to make basic edits or trying to understand how to change font, color, and such! The questions were often very basic and repetitive in nature. This prompted me to document the response in the form of articles and share the link of the articles instead of repeating the same response to different people.
Thus, Art of Presentations was born with the goal to empower people to make better presentations by equipping them with information and the right resources!
The agency addressed the problem of awareness and this site aims to fix the other half of the equation i.e. the lack of knowledge. At Art of Presentations, we create engaging and detailed answers to some of the most common queries that people have about creating presentations!